Sales and marketing have changed a lot in the digital age, and they keep changing.
Start-ups that are able to foresee future developments in the digital world can use a trend to change from a small company into a multi-national corporation.
And, on the other hand, even big companies that aren't able to detect oncoming digital trends can pay dearly for their lack of invention, as was the case of the now bankrupt American DVD rental giant Blockbuster.
What are the current trends in the digital world that you have know about so that you aren't left behind?