A sales cycle is the whole path from point A to point Z, i.e. from the initial approach of the client to the signing of the contract, supply of the given product or service, and the subsequent customer care.
It is in the interest of everybody (especially the salesperson) that the cycle be as short as possible, so that he/she has time to work on other projects.
Does negotiation of your deals take a long time? Here are some tips on how to shorten the average length of your sales cycles.
