Paid search had been the largest online advertising channel until 2015 when it was overtaken by display advertising. Paid search continues to grow (by about 10% per year), but remains behind the growth of internet advertising as a whole, which will account for 12% per year. The situation of online ads with 7% growth per year is similar.
As far as video advertising is concerned, online video and traditional TV are gradually becoming less and less distinct. Both of these platforms work much better together than individually - when they complement rather than replace each other. By 2019 their market share will have grown from 48.5% in 2016 to 49.3%.
The first edition of the Advertising Expenditure Forecasts report was published thirty years ago in September 1987. The report was originally published by Saatchi & Saatchi but shortly after its launch it was taken over in 1988 by Zenith.
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Article source Zenith - leading global media services network focused on ROI