Simple definition of your company
According to Selling Power, companies and their business activities benefit if the main idea of what they do and want to achieve can be defined in a clear and concise manner. Your noble purpose might be, for instance, keeping your clients' money safe, saving time of working people, educating clients or offering them a certain comfort. Whatever your noble purpose, it should be something that can be simply and quickly defined and used as a motto of your company.
Improved business results
Business people who can found their sales activities on a clearly understandable and defined noble purpose have better sales results. This higher principle that defines the product with which the sales representative ventures among prospects can be used as a base for the whole sales pitch, at the same time helping prospects understand the vision of the whole company.
Improved team leadership and customer service
If this noble purpose becomes the corporate policy observed by all the employees, this will pull the whole company together and improve team spirit. Client service thus becomes better as it gains a unified, clear goal. The leadership of business teams suddenly becomes easier too as the priorities are given and everybody knows what the main aim of the whole team is.
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