It is a general truth in life, whether we like it or not, that others assess us to a large extent based on what we look like. But we can't blame anyone, as we do the same thing, either consciously or subconsciously. You can't fight it, you should just accept it. This is why we're giving you several pieces of advice in this article on how to take care of your looks so that you send the right signals to your prospective and current clients.