According to Customer Think, millennials expect:
1. Rewards for their loyalty
Millennials know that there is serious competition between companies and are aware of the value they bring to companies which they have been loyal to for a long time. They aren't conservative, and they don't have a problem switching to a new supplier or manufacturer if they don't like something. That's why they expect rewards for their loyalty. If you don't value faithful millennials, and you don't show you appreciate their loyalty, they'll leave you very soon.
2. Unique experiences
Young people are willing to pay extra not just for quality products, but especially for non-traditional experiences. Ideally, they also want to share them with their friends and acquaintances. The current age is defined by social networks where everyone wants to present themselves in the best possible light, which is why millennials seek spectacular experiences.
3. Individual solutions
Young people, hipsters, millennials all share one thing: the need to be original. Millennials don't want the same thing everybody has, which is why you will not attract them by stating the product is a bestseller. You'll be more likely to attract them by stating the product is exclusive, or that it can be adjusted to fit individual needs.
4. Flawless virtual communication
The presence of young people on the Internet and communication technologies is unbelievable. Today, young people are able to function in parallel to the virtual world, and if you are aiming for millennials to be your customers, you have to be able to communicate with them flawlessly on all virtual communication channels.
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