Psychologists advise: 6 tricks on how to do telephone sales

 Telephone selling can be a very efficient selling tool if the salesperson knows how to do it. New findings in the field of psychology helped formulate six tricks for a business representative to excel in selling over the phone.

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Start in an original way

According to the blog of the HubSpot company, you should most importantly surprise the person you're calling somehow, ideally using a surprising and witty opening that distinguishes you from other sellers over the phone.

Show the client that he/she is unique

Have the client believe that he /she is unique and better than anyone else, and that he/she deserves your unique solution: „Such an active and busy person like you needs the most flexible and individual approach.“

Lead the conversation

Don't let the customer take over the conversation and show them that your time is precious and you cannot talk to everybody about anything they want.

Stand when calling

Did it ever occur to you what influence your posture has on your conversation and on your attitude? When you are standing, you have more energy in your voice, you are more active and self-confident.

Use silence

Nothing can emphasize your point like silence. Learn to be quiet and use silence to stress your words or to make client react to you.

Target emotions

Decisions about making a purchase is not always purely rational. Selling is not possible without connecting on the emotional levels of the prospect. Make a positive emotional impact and you will immediately be a few important steps closer to a successful close.

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Article source HubSpot Blog - marketing and sales blog of the HubSpot company
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