3 ways to fight against clients who want a discount

Price is one of the most common objections that clients have towards proposals of sales reps. In many cases it is just a substitue reason that is supposed to cover the fact that the client dislikes something completely different about the offer. Often, it's also just a trick on the part of the customer – an attempt to get the offer for a better price. Here are three ways to keep the price of the proposal as close as possible to the original offer, and how to react if the customer starts to argue about the price.