In English there is a term “elevator pitch”, meaning a short speech you could do in an elevator. This phrase refers to the idea that a sales presentation should be so short, to-the-point and all-embracing that it should even engage a stranger you're riding an elevator with. Every sales presentation and offer should have this basic summary at the beginning in which the salesperson states what they do and at the same time engages the prospect's curiosity so much that they want to hear more. Here are five tips on how to prepare, formulate and practice an “elevator pitch”.
