Content marketing is a way of promoting a certain brand, product or solution through content that is valuable in information. The information is what attracts the attention of users and prospective clients, while the promotion of the product or brand is, at least for clients, a secondary effect. To be able to produce quality content with a marketing effect, and to be able to convey it well to prospects, means a significant improvement in the potential of the presentation's success and selling the solution. However, you must stick to the following six basic rules of content marketing.