Customer service is the front line where your clients most often meet the representatives of your company. It's a window into how your company works and how it behaves towards its clientele. Clients take negative experiences with customer service very seriously, and even if your product is otherwise perfect, bad communication with client service can damage your company's reputation in an irreversible manner. In this article, we will show you three steps towards a long-term improvement in customers' experience with your company's customer service.