The professional network LinkedIn is a suitable platform to present not only your products and company, but also your personal brand. As it connects professionals interested in specialized sectors, it is a sought-after way of getting information about specific fields. If you know that you are knowledgeable in a certain field and you want to use this knowledge to your advantage, LinkedIn can help you both become a respected expert and address a wide audience through content marketing. How can you become a respected author of expert texts on LinkedIn?
