Even though there are many similarities in selling to an individual and selling to a group of clients, it is necessary to opt for certain specific strategic approaches when you are making a sale to a larger group of people. Be it B2C or B2B, the problem with selling to a group is that you can never offer an entirely ideal solution because the individual members of the group have different expectations and requirements, though they might look like a single entity. You can increase your chances significantly if you use the following five tricks for closing deals with groups.
