Even though we do not realize it, our emotions and subconscious play a key role in the decisions we make. Even if you make a decision about a purely business matter, on average 70% of the decision will be made on an emotional level and only 30% on a rational level. Your task during a business meeting is to get on the same wavelength with the prospect and convince them both on an emotional and subconscious level that you can be trusted and that your product is the right choice. Here are six psychological tricks that will help you.
