A sales cycle is the whole path from A to Z, i.e. from initially approaching the client from signing the contract, to supplying the product or service, to the subsequent customer service. It's in everybody's interest (especially the salesperson) that the cycle is as short as possible, so that they have time to work on other projects. Does negotiating your deals take a long time? Here are several tips on how to shorten the average length of your sales cycles.
