Opening a cold case: Four tips on how to approach a prospect who has already rejected you once

Just because a client rejects you once doesn't mean that you can't try approaching them again in the future. This is also the reason why you should never end on a bad note with a potential client, even if they reject your offer, and never burn bridges. Things can change with the client, with you, or in the industry or society as a whole. You may try to get in touch again with those clients that you felt had some potential. Here is how to do it in four steps.