Highly competitive markets, where a large number of both new and established companies fight for clientele, almost always have two paradoxical traits. First, thanks to strong competition, it's difficult to enter this market, to come up with something new and to convince prospects that you are offering something unique. Second, the companies' interest in this market proves that the buying power of the customers is strong, that business happens here and that's why everybody wants to be part of it. Many start-ups are trying to penetrate the market with a new product – with a so-called disruptive technology that would break the current status quo. If you are a salesperson selling products of a start-up on an established market, here are three tips for you.
