Do you dislike phone sales? Four tips on how to enjoy it more (and also get more customers)

Despite being inevitabile and irreplaceable, phone sales is very unpopular with many businesspeople. Its conversion rate is often low and many people have an aversion towards telesales. But telephone sales is part of virtually every sales person's work, to a smaller or larger extent. Here are four tips, not on how to love telephone sales, but at least on how to avoid going crazy.