Personalisation: the key to effective customer service and satisfied clients

There has already been a lot said in our articles about the importance of customer service in connection to customer loyalty and satisfaction. Despite all the modern technologies and new systems, customer service should primarily never lose its human touch and personalization, i.e. tailoring customer care to the needs of the individual clients. Your clients will feel much better if your customer service is convenient and the company reps talk to them on a human level. Here are  several tips on how to humanize customer service and adjust it to your individual customers.