HR professionals and marketers now have a common battlefield: the Internet and social networks. More than ever HR professionals are being advised to learn to think like marketing specialists. But what exactly does this mean?
In the first place, it means treating talents in the same way as customers: just as companies compete for customers, they should also fight for talent. However, HR still lags behind in this field compared to marketing, even if attracting the best employees may be as crucial for companies as attracting the best customers.
Let's try to look at the world of HR through the eyes of marketing.
