Do you want a more efficient sales team? Stop paying for performance

By changing the system of remuneration for employees, you are in fact starting a social experiment. All too often, however, similar experiments are conducted unscientifically, which means the results are misleading.

Let's take a look at such an experiment with the assistence of qualified experts. We will see that incentives are not just a means for rewarding individual achievements. The ways individuals are paid can shape the behaviour and productivity of entire teams.