Those who communicate with their colleagues online are more effective when there is an established code of conduct. Many of the Fortune 500 companies confirm that they use such a code. Why is it an important factor? Because the adoption of a code of conduct makes online communication more controlled and secure. That is necessary in situations where an online social networking tool is to be used for sharing knowledge.
Managers and other employees need to know that sharing is safe and appropriate. Directives by top management should be specific about which topics can be readily shared online social networks and which are too confidential. More over, trust between employees and leaders is very important.
Open culture is key
The importance of an open culture was suggested as key, in a paper How does online social networking help leaders communicate? evidence from the Fortune 500 prepared in 2013, by business school INSEAD, in which 190 leaders holding positions in the largest companies worldwide in 2013 were surveyed. They were asked to evaluate communication in their organization in relationship to culture, values, performance and integration of new employees. In addition, areas of understanding the business and customer relations were also included.
The leaders were asked about the number of hours they spend each week on each type of activity they undertook. These activities were labeled as being directive, delegating, supportive and participating. It turns out that organizations with an open culture are in a better positioned to make truly effective use of online communication. When offline leadership was consultative and face to face, it was easier to use online communication.
Apart from a code of conduct, willingness to listen is crucial
Since senior managers are key influences in every organization, it is vital that they demonstrate their willingness to adopt and use online social networking platforms. Trust between workers can be encouraged by internal meetings and brainstorming sessions. They will be less reluctant to use online tools when they feel they can trust their managers.
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