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Voice of the Customer (1/2): Who should deal with it

Voice of the Customer (VoC) programs drive more sales for companies. They reduce service escalations…

Become master of the elevator pitch: how to sell the vision of your company

If you want to succeed in delivering an elevator pitch (ca. 40 seconds), you should stick to the…

Market research: What to use it for

With new technologies, there are many ways of finding out what a company should do in order to…

Tough marketing decision: in-house marketing team or agency?

Imagine the following situation: You have a great product. You know your business can become a…

Online dating can help your career

There are skills we can learn via online dating that can subsequenty be used in job searches, our…

Is Airbnb losing its charm?

Hosts using Airbnb are becoming significantly more professional. The shift is visible in the way…

How to become an influencer in business

Pat Flynn, founder of Smart Passive Income, is now a widely respected podcaster and international…

Innovative introductions

Anyone who has attended conferences or seminars will be familiar with the stereotypical formulations…

Starting a business: You need to spend money to make money

Especially when you are just starting a business, you will probably want to keep expenses as low as…

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