Články z oblasti vzdělávání a poradenství

Why do you seem unable to realise your full potential?

If you have been stuck in the same spot for several months or even years, it is time for a critical…

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A hyper-personalised…

General Motors: A useful lesson on crisis management

Mary Barra was the first female in history to reach the position of CEO at General Motors. During a…

Hyper-personalised customer experiences (1/2): Do you have the right mindset?

Even with ever-changing technology, one element remains constant – the customer.

Should your company move to a subscription model?

The benefits of subscription-based business models are well known: they generate predictable and…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies, write guest web posts or…

Are top managers with accounting skills a risk?

If managers possess accounting skills, this enables them to produce reliable financial reports.…

Why digital marketing is essential for small businesses

If you are a startup or a small business, you shouldn’t miss the chance to utilise the possibilities…

Customer voice (2/2): Customer choir

The previous article explained that neither sales nor service teams can provide objective insights…

Listing 118 to 126 out of 587