Články z oblasti vzdělávání a poradenství

Jewellers: how to succeed on the luxury market

Have you ever wondered how tough life is on the jewellery market? In case you are considering…

Is your business successful? Use NPS to find out

If you make your customers happy, they may come back. If you make them feel excited, they will…

4 jobs providing excellent preparation for an entrepreneurial career

A successful entrepreneur who wants to found and build their own company needs more than just a good…

Choosing the best person to be in charge of marketing (2/2)

The previous article described the first traits to look for in a chief marketing officer. Now we…

Study: Procurement in 2025

Significant changes in procurement will occur in the years ahead and not only in the purchasing…

Choosing the best person to be in charge of marketing (1/2)

Why should you be grateful for candidates who have successfully switched industries? And why should…

Is your business really customer-focused?

When you are in a field with more than one supplier, the only thing that can differentiate you from…

Study: The impact of company names on their economic results

Can a company's name affect its economic performance? This was the question for Jan Hanousek and…

Understand your customers: ask the right questions in customer surveys

Anyone who is interested in what customers think should know how to prepare a customer experience…

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