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Honest auditors under fire: how the audit market penalises them

A recent study by researchers from the University of Arkansas entitled Don’t Make Me Look Bad: How…

Most innovative countries in the world (2/2): Healthcare is the future

The previous article mentioned those countries which have made it into top 10. Now let’s look at the…

Most innovative countries in the world (1/2)

Continuous investment and leadership are the most crucial factors for maintaining innovation. Global…

Innovative leaders: new products are not enough

Let’s take a look at why innovative methods must be applied not only in IT and research departments…

Unexpected product benefits: how best to market them

When you test a new product, you may find it brings unexpected benefits. A famous example of this is…

Are you hiring a PR agency? What to look for (2/2)

The previous article suggested what questions to ask when choosing an appropriate public relations…

Are you hiring a PR agency? What to look for (1/2)

Many businesses simply cannot afford to have an inhouse team consisting of experts in all the roles…

What to do so as to outperform competitors

Competition can make our lives tough. It may be advantageous for consumers but it can cause…

What marketers on social media should be doing

What do you need to know when preparing your marketing strategy? Read on to find out.

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