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Tips on how to promote your lead magnet

In order to generate leads online, you need a lead magnet. This is very often a piece of content…

Improving customer service: make it straightforward

Providing a customer service which is without friction and hassle is what creates the perfect…

B2B evolution: Staying relevant thanks to digitisation (2/2)

As mentioned in the previous article, consumers today are better informed about products and…

B2B evolution: Staying relevant thanks to digitisation (1/2)

Maybe it is time to rethink B2B value propositions. After all, digitisation is changing everything,…

Businesses not using the potential of online reviews of products and services

Most people today order some things online. Whether it be food, electronics, clothing, furniture or…

How retail brands can bridge online and offline (2/2)

The previous article described how tracking customers can be done both online and in-store. Now let’…

How retail brands can bridge online and offline (1/2)

Personalised customer experience represents the future. Retailers must know how to blend physical…

Labels on food packages do affect us

Claims on food packages have an influence on us. Is there anyone who would not like to buy a natural…

E-commerce and luxury products in 2019 and beyond (2/2)

The previous article described how digitalisation will significantly affect the customer journey in…

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