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Are people paying attention to your webinars?

During webinars, training sessions and meetings held online, presenters usually don’t feel very…

Promoting your business with videos (2/2): Finding the best video

The previous article offered some basic tips on how use video in marketing. Now let’s take a look at…

Promoting your business with videos (1/2): How to start

Businesses today know that incorporating videos into their digital marketing campaigns is a…

How does technology lead to increased income inequality? (2/2)

Income inequality is to some extent driven by inequalities between firms. The previous article …

How does technology lead to increased income inequality? (1/2)

The general trend is unmistakable: in 2014, in the US alone, the income share of the top 1% was 81…

Matchmaking services (2/2): Features of the market

The previous article described how dating apps may not be motivated to provide users with a match…

Do you want more sales? Understand your customers’ emotions

People make a purchase emotionally but then they need to defend what they have done rationally. So…

Matchmaking services (1/2): Why business with love isn’t eager to innovate

Matchmaking companies (typically in the online dating industry) charge customers a regular monthly…

Jewellers: how to succeed on the luxury market

Have you ever wondered how tough life is on the jewellery market? In case you are considering…

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