Články z oblasti vzdělávání a poradenství

Digital products: Why internationalisation is not always a smooth ride (2/2)

The previous article described what obstacles some companies with a digital product need to…

Digital products: Why internationalisation is not always a smooth ride (1/2)

Many digital products make it big globally. WhatsApp is based on the idea that a text message can be…

Cyber attacks: what to beware of

If you thought that the cyber criminals behind ransomware attacks always want their pay-off…

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A hyper-personalised…

Hyper-personalised customer experiences (1/2): Do you have the right mindset?

Even with ever-changing technology, one element remains constant – the customer.

Should everyone be agile? (2/2)

Organisations would like to be efficient and innovative. But can that really be achieved by Agile?…

Something to consider before paying for customer acquisition

After introducing a new platform, you anticipate an inflow of cash. However, it is then crucial to…

Should everyone be agile? (1/2)

Becoming agile usually means implementing a particular set of organisational practices. This…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies, write guest web posts or…

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