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Crowdsourcing (2/2): The difference between the two types

The previous article described two distinctive branches of crowdsourcing. Now let’s see how to gain…

Gather more actionable feedback from your customers

The more you know about the wants and needs of your target audience, the more you can do in order to…

Crowdsourcing (1/2): What is it actually about?

Crowdsourcing is currently a very popular application of the concept of wisdom of crowds, namely the…

A clear route to starting your business

In order to save you some brain capacity, here is a short guide on how to start a business. Anyone…

How healthcare will change (at least in the US)

Access to physical and virtual care will be more available in future. Patients' journeys will be…

Achieve the maximum with your B2B newsletters

The key is to provide value in your newsletters. But how do you craft a newsletter that people will…

Family firms (1/2): European family firms are good at institutionalisation

Most founders of a family business want to build a firm that will last for generations. However,…

Virtual meetings: run them more effectively

Remote work is very much dependent on how well you can utilise virtual meetings. Attendees often…

Use business analytics to your advantage

Business intelligence, useful as it is, does have some pitfalls. So take care and make sure its…

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