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How to prevent burnout in PR

Long hours, the need for continuous adaptation of scenarios, crisis management, deadlines - all this…

6 Ways PR helps SEO

A good PR strategy undoubtedly helps good SEO: not only it makes you visible, you also get a wide…

How to use the power of mothers on social media

Mothers represent considerable buying power amongst the population. We have mentioned in the past…

What content most often becomes viral?

If there was a clear answer, many marketers and PR staff would be paid in gold for it. One hundred…

5 most common myths about social media

Everyone does it but few really understand it. This is exactly what can be said about our presence…

Do men and women behave differently on social media?

Men are from Mars and women are from Venus. Is this also applicable on social media? If you should…

Photo Contest on Facebook: How to maximize the effect

Photos represent a medium with the greatest viral potential and Facebook is the best proof: Daily…

How to increase conversion on your website immediately

If you are unsure whether your website is optimised for immediate conversion, try to increase your…

Is it really worth it to use online videos?

The goal of marketers is to advance communication so far that the audience become customers. This is…

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