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Management of Lego is forced to take an exam on social media

Danish Lego Group requires its senior management to pass an exam about social media. The aim is to…

Google blasts the difference between mobile and desktop advertising

If you buy advertising on Google, you are now going to become a mobile advertiser. Google announced…

PR must change fundamentally if it is to survive the current media storm

In modern communications, there are now three main turbulent forces: search, social and mobile. All…

Tell a story like the Walt Disney Studios

Today is the first day of the 6th Annual Social Media for PR and Corporate Communications…

You don't need a Facebook strategy!

Many marketers believe that having a Facebook strategy is essential if you want to succeed on…

What makes a bad website

Some websites generate leads and customers, others don't. Look what the major differences are…

What should a CMO master in 2013?

Most customers today swap between mobile, internet and in-store offer while shopping. How to "catch"…

Top 10 articles for salespeople and marketers on Management News in 2012

What pitfalls can be hiden in a sales skills training? How to make money on Facebook, how to write…

Marketing predictions for 2013, which may surprise you

We live in a period full of changes. The company LoyaltyOne identified those that are already…

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