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How to change a light bulb in the PR department?

If we are to empathize with the target group, we must first be able to look at ourselves from a…

Digital Marketing Trends for 2013

What to expect in digital marketing in 2013? That is what the analyst Rebecca Lieb of the Altimeter…

The best and the worst time for e-mail communication

E-mail has its permanent place in marketing and PR. In addition, it is also a common communication…

New Year's resolution in CRM: Don't give up!

Implementation of CRM in a company is similar to starting the New Year with a diet and an exercise…

What affects whether reporters cover your story?

Journalists get a lot of emails every day, hundreds of phone calls and notifications via RSS or…

2 basic rules of brand definition

Brand is a tool to communicate. But how to correctly define a brand, so that the communication can…

Still wavering over social networks?

A new InSites Consulting study provides global insights about social networks. Some conclusions are…

A selection of social marketing objectives for 2013

Planning for 2013 is underway. Therefore, Ragan's PR Daily decided to help readers in their planning…

Is your website not mobile-friendly? That could hurt...

A survey conducted by Google among smart phones users came with a clear message: If you don't have…

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