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Planning to expand your market? Focus on Brazil

The best way to effectively enter Brazilian market is to get connected with its 192-million…

Marketing lessons from Kodak?s bankruptcy

According to Kodak´s CEO Antonio M. Perez, the company´s file for bankruptcy was the…

9 issues why sales don?t like marketing

It is well known that the success of the company lies in the cooperation of these two departments,…

Changes in marketplace lead to changes in sales

Economies are stabilizing after the recession. In the meantime, there were significant changes and…

How to build an online community

If you're starting a new business, an online community can be the cheapest way to spread the word…

Good old-fashioned PR still makes sense

Good news for all PR departments came from Canada. A study conducted by the Canadian Council of…

The future of retail according to Marketing Week

In 2011 the volume of online sales grew by 16% over the previous year. Despite the expected slight…

Tablet users spend online more than smartphone users

According to a study conducted by Adobe titled Adobe Digital Marketing Insights, tablet users spent…

10 rules of modern marketing

Do not target customers with a message they do not want to hear. Studies prove that a) the ad…

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