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Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative concept of its anniversary…

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of buying decisions in…

Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested different methods of using…

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly affect the marketing mix of…

New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make sensse, but do not forget…

IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in customers in their…

Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A multi-platform marketing…

Digital marketing: B2B trends for 2012

Portal eM+C published 7 digital marketing trends which are expected for the year 2012: 1. Online…

Can introverts succeed at a conference?

A conference is a great marketing opportunity. At the time of tight budgets, it is absolutely…

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