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What to focus on to make your customers return to you

Turning your customers into loyal customers is not easy. If your customer has a negative experience,…

Examples of companies that have done well in presenting testimonials

Customer stories, their experience and comments concerning the offered product, frequently play a…

How to improve your B2B content strategy

Content marketing matters even in B2B. Why? Because surveys suggest that almost half of B2B buyers…

5 e-mail endings that will engage the client

"Best regards", "Thank you", "Talk to you later" ... These are the most common ways to end e-mails…

Not able to come up with a topic for a blog entry? 5 ways of achieving it

A blog is the number one content marketing tool. Having a successful blog on your website that…

Excel at social media marketing

When you're building your personal brand on social media, it's not always easy to strike the right…

The 10 worst mistakes you can make in a business e-mail

For many businesspeople, e-mail communication remains one of the most important forms of…

Are your B2B marketing efforts without results?

Segmentation is very important in B2B marketing:  dont use the same message for everybody. The key…

The art of writing attractive subject lines for mass e-mails

Are your e-mail campaigns ineffective? Even if the messages do not end up in spam, do not many…

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