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Why digital marketing is essential for small businesses

If you are a startup or a small business, you shouldn’t miss the chance to utilise the possibilities…

Are people paying attention to your webinars?

During webinars, training sessions and meetings held online, presenters usually don’t feel very…

Promoting your business with videos (2/2): Finding the best video

The previous article offered some basic tips on how use video in marketing. Now let’s take a look at…

Promoting your business with videos (1/2): How to start

Businesses today know that incorporating videos into their digital marketing campaigns is a…

Matchmaking services (2/2): Features of the market

The previous article described how dating apps may not be motivated to provide users with a match…

Do you want more sales? Understand your customers’ emotions

People make a purchase emotionally but then they need to defend what they have done rationally. So…

Matchmaking services (1/2): Why business with love isn’t eager to innovate

Matchmaking companies (typically in the online dating industry) charge customers a regular monthly…

Is your business successful? Use NPS to find out

If you make your customers happy, they may come back. If you make them feel excited, they will…

Regulation of the tech sector: learn from banks

Until recently, people seemed not to care so much about all the new social platforms having almost…

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