Články z oblasti vzdělávání a poradenství

Which industries will die because of lack of customers?

When there is a new generation, things can change. Today, members of generation Z (people who were…

Start-ups that make it: Two French stories

Here are some valuable reflections articulated by two founders of two start-ups in France.

Business online: Responsive website design

For a website to be considered responsive, it must look and work the same across all screens.…

Understand your customers: ask the right questions in customer surveys

Anyone who is interested in what customers think should know how to prepare a customer experience…

Why startups fail: Marketing is getting it wrong (1/2)

Poor application of the obligatory four Ps is often lethal for a startup. Let’s see how things…

A more successful app than Uber

Recently, Uber decided to leave the Southeast Asian market. Yet in comparison with Uber's relatively…

Digital transformation (2/2): Power change

The previous article described how, in the past, the top-down hierarchical model of organisation was…

Fundamentals of managing remotely

Technology has paved the way for working remotely. If you want to transfer from an office-based…

How to start YouTube influencer marketing

YouTube marketing with influencers is currently booming. However, it is still a young industry and…

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