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How to beat a cheaper offer

If your product is the cheapest one among similar, or at least seemingly similar, offers on the…

Extra effort needed: How to get in touch with prospect client

This is an eternal question in sales. The potential customer does not answer calls. Should we invest…

How to be in the consciousness of people

There are suppliers and sellers in every field that companies or individuals consider first when…

How to get a "Yes" in sales

Nicola Cook, MD of the Shortcuts consultancy company, dealing with leadership and sales, is also…

How to overcome procrastination in sales

In the past few years there has been a lot of talk about procrastination, a chronic tendency to…

How to use human laziness in selling

Sales is not about using arguments that appeal to logical thinking selling is, primarily, about…

How to sell to key accounts?

Key accounts are not just ordinary customers. A truly professional B2B sales person has to use more…

7 most important errors in sales often believed to be true

92 percent of salespeople could do better in building and maintaining business relationships…

How to like your sales job

Many people feel uncomfortable whenever they sell something some of these people, unfortunately,…

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