Every seller can explain what the product can do. Plenty of them can also explain how it works. Most…
Negotiation skills are very important not only in your professional life, but also in your personal…
Investing big money in marketing and expecting it to sell your product is quite naive. In most…
If your product is the cheapest one among similar, or at least seemingly similar, offers on the…
This is an eternal question in sales. The potential customer does not answer calls. Should we invest…
There are suppliers and sellers in every field that companies or individuals consider first when…
Nicola Cook, MD of the Shortcuts consultancy company, dealing with leadership and sales, is also…
In the past few years there has been a lot of talk about procrastination, a chronic tendency to…
Sales is not about using arguments that appeal to logical thinking selling is, primarily, about…
