Many salespeople are worried whether prospects will be able to afford their product or will reject an offer due to the excessive price or other inconveniences.
Though often justified, this fear can cause you to lose a lot of lucrative business with many clients. Why?
Because customers do not like to be underestimated and they are willing to pay much more for better quality if the business person sees in them someone who can afford the given product. So do not make the mistake of underrating your prospects.
