Continuous client satisfaction and experience research should be part of every quality customer service. The customer care strategy and business strategy should be based, at least partially, on the results of the survey.
Customer questionnaires are one of the most popular and efficient survey forms, as they provide the research with a large volume of data which can be averaged and analyzed. That is, given that the questionnaires are well prepared.
This is why we're going to focus today on the most common mistakes the people who create these questionnaires make.
