You have successfully convinced a prospect to purchase your product and agreed on mutual cooperation. Now you enter the phase of perfecting the conditions of the business transaction, and getting into business negotiations. Of course, there are specific rules, and in order not to come out of it on the losing side, you must be able to stand your ground in the best possible way, while maintaining the conditions that the customer is still willing to accept. Here are six rules of successful and effective business negotiation.
