Many of educational texts and articles dealing with B2C selling agree on one thing: to achieve success in business, you must define your target audience and your ideal client precisely, and you must get to know and understand this ideal customer well. Everybody agrees on this, there can be no objections to it and it sounds logical. However, the practical realization of this task is more challenging. How can we define an ideal client, what aspects must be taken into consideration and how can you get to know this ideal customer in depth? In today's article, we will tell you the aspects that must be taken into consideration when defining your ideal client.
