Unfortunately, the ideal scenario of a client coming to a meeting on their own, ready to make a decision right away, just having to conscience that one single person to close the deal, doesn't happen very often. The situation when there are multiple decision makers that have to approve the acceptance of your proposal doesn't only apply to B2B selling (though it is most typically found there), but also B2C (the prospect has to talk to their spouse, family member, etc.) Here are five tips on how to quickly and effectively close deals with multiple participants.
