Very often when a prospect rejects a solution proposed by a salesperson, their reason isn't true, but just covering over the real reason. The most common excuses are the price, the fact that they need to think about it, or that they need to consult somebody. In the vast majority of cases, these excuses cover true, yet unexpressed reasons. Your task as a salesperson is to go below the surface and find out the real reason the client rejected you. Then you have to work with this information and adjust your offer so that it suits the customer better. Here is a list of four reasons why clients reject offers and ideas that will help you in this complex task.
