Sitting down for a meeting with a client and immediately start pushing your product is not a good idea. Everybody knows that at the beginning of your interaction with a prospect, you have to start with an informal talk about topics not related to the business; you want to build rapport with the client and connect with them on a personal level. However, this informal „chit-chat“ with the customer may also reveal some key information about them that may give you a clearer idea about what kind of person the client is and what sales methods would best be employed to close the deal. Here are five important pieces of information that you can learn from an informal talk with a customer.
