How to avoid the discount spiral and finally sell your product at full price

Do you often have to lower your prices in order to close your deals? Are your full prices just formalities because you reduce them for virtually every client anyway? If so, it is time to change your sales technique. This is why, in this article, we will show you how to lead meetings with prospects so that you do not have to reduce the price and clients will be willing to pay the full price for your solutions.