First several minutes of a sales meeting is crucial. What do you need to do during it?

The truth is that the success or failure of a deal is usually determined in the first ten minutes of a meeting. It is because during this time clients (either consciously or unconsciously) decide whether they trust you and whether they like your product, which are the main two factors in the decision of accepting or rejecting your offer. How should you behave in those first ten minutes of the meeting so that you increase your chances of succeeding as much as possible?