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4 mistakes that business people often make in emails

Clients get many emails, and there are many things your message must contain for the prospect to pay…

Five tips on creating an effective blog for your business

A blog is a great tool for getting new clients to visit your website and for becoming an opinion…

E-commerce: Getting it right

One of the biggest pitfalls of e-commerce is that there is no guarantee that just because you have a…

How to attract customers who are ready to buy

When you start a business, the main challenge is how to attract sets of qualified customers who are…

Recognise the digital skills and literacy of your salespeople

Many salespeople experience cold calling day after day. Ultimately, though, this often results in…

3 tricks that will make users stay longer on your website

The majority of companies find their clients online these days, and as a rule, the longer users stay…

Online marketing done right: Refreshing your old content

Repurposing is a new trend in online marketing today. Content creation isn't easy, so you should…

Expert advice: Seven tips on social networks for start-ups

Social and professional networks offer start-ups a unique opportunity to get noticed and to address…

Writing e-mail subject lines: An art worth mastering

In many cases, it's the e-mail subject that makes the difference between the user deleting the whole…

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